In the former CBGB club space you'll find a fashion temple to punk and good ol' rock-and-roll, with clothes, accessories, records and stuff that evoke uniquely American style from the past decades. Varvatos pays tribute to the music heritage of the legendary CBGB, which dovetails nicely with his personal passion for rock & roll that is often expressed in his acclaimed menswear collections.

As with every Varvatos-curated space, furnishings and fixtures are largely found objects and vintage pieces that exhibit a distinct character and the patina of authenticity. A 25-foot mahogany bar reclaimed from its former life in a pub on 14th Street (and prior to that in a Bowery bar) sits in front of four antique stained glass windows. Vintage rolling racks hold the clothing collections, augmented by a carefully sourced selection of vintage denim, leather jackets, rock t-shirts, accessories, and boots. In addition, John has scoured the globe to create a special offering including relevant music memorabilia, his own collections of rare vinyl and picture discs, books and 1970’s audio equipment.